Portfolio - Digital Product Innovation Studio

Here to create a new product or venture? You’re in the right place! I’m Eran, and I’m up for it. The following are some excerpts from recent projects:

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Online Payment Security Solution

Securter systems is a Canadian FinTech B2B2C Startup, offering both merchants & card holders a solution to combat online fraud & optimize the payment processing funnel.

Project scope: define feature requirements, design wireframes for web and mobile apps, and create a strategic roadmap for a solution that reduces card-not-present fraud and false declines, offering an alternative to traditional POS terminals.

Event-Ticket Marketplace

A Cypriot eCommerce company upgrading a traditional reselling platform to a marketplace allowing buyers & sellers to trade event tickets.

Project scope: conduct product-market-fit and business-model analysis, translate insights into product requirements for a new marketplace with an improved headless-commerce architecture & tech-stack geared to streamline workflow with more flexibility, scalability and automation capabilities. Work included wireframes, Figma design & workflow diagrams. Manage backlog in Jira, plan sprints and monitor product roadmap. Built an automated data-scrapping and price benchmarking module that involved data collection, cleaning and transforming it into a standardized format displayed in a friendly UI.

Private Data Protection Atlassian Marketplace App

Actonic is a German software company offering B2B SaaS Apps on the Atlassian marketplace, protecting personal identifiable information (PII) & comply with GDPR regulation.

Project scope: conduct product–market fit analysis, customer interviews, and product demos for an Atlassian App that helps companies comply with data privacy laws across cloud, server, and data center environments.

What I Bring to the Table

Diverse Industry Experience

Successfully built B2B and B2C SaaS product, leveraged marketing background to optimize SEO, advertising, tracking, and conversion funnels.

Agile & Design-Thinking Expertise

Expert in integrating Agile and design-thinking approaches into the product development lifecycle.

Effective Cross-Functional Teams’ Collaboration

Proven ability to work remotely while effectively liaising with cross-functional teams—including developers, UI/UX designers, sales and marketing teams, partners, senior management, and investors.

Comprehensive Product Management Skills

From new product development, to existing product evaluation and iterate continuous improvement to QA and testing.

Flexible Remote Work Schedule

Native Hebrew speaker, fluent in English (completed undergraduate studies in the U.S.) Based in Israel (GMT+2) with a flexible schedule to collaborate across time zones—from West Coast Canada and the UK to Eastern Europe and India.

Education & Certificates

Hold a master’s degree (MBA) in business administration from the open university in Israel and an Undergraduate degree from Queens college, New York, US. Hold a “Digital Product Management Specialization” certification from the Darden School of Business, University of Virginia, USA.